Inspiration
Challenges and Strategies Implemented
One of the main challenges was capturing the authentic and traditional essence of roasted chestnuts while modernizing the brand to attract a broader audience, and ensuring the visual standardization maintained the rustic appeal of Maria do Céu's business in a competitive autumn market. To address these challenges, we developed a logo and color palette evoking autumn warmth, redesigned the packaging for attractiveness and practicality, created promotional materials highlighting the charm and tradition of Quentes & Boas, and implemented a social media strategy featuring stories about Maria do Céu and seasonal promotions.
Results
The campaign resulted in a significant increase in the visibility and recognition of the Quentes & Boas brand. Sales increased by 30% during the autumn season, and there was notable growth in social media engagement. The visual standardization helped create a strong and memorable identity that stood out amid the competition. Customer loyalty also improved, with many returning regularly to purchase chestnuts from Maria do Céu, now associated with a brand that conveys tradition and quality.
In summary, the branding and marketing campaign for Quentes & Boas successfully modernized and standardized Maria do Céu Carneiro's business, while increasing its visibility and attractiveness, resulting in sales growth and enhanced customer loyalty.
