Challenges and Results
The campaign faced the challenge of sensitizing the public and creating an emotional connection that would lead to the recognition of nurses' work. It was necessary to diversify the advertising pieces and integrate different media to reach a broad audience and engage nursing professionals, generating pride and a sense of belonging. The results were remarkable, with an increase in the visibility of Coren-RS and nursing professionals, as well as positive engagement on social media. The campaign reinforced the image of Coren-RS as an entity committed to the appreciation and qualification of these professionals, consolidating its role in the protection and care of life.
Conclusion
In summary, the campaign "Caring is Good, Recognizing Value is Too" achieved its objectives by raising society's awareness of the importance of nursing professionals and strengthening the bond between Coren-RS and these professionals. The success of the campaign is a testament to the power of strategic communication in promoting the appreciation and recognition of professions fundamental to society's well-being.
