The "Cooperation Gets You There" campaign was developed for Unicred, highlighting the benefits of cooperation and the crucial role of the cooperative financial institution in the success of its members. Utilizing swimmer Cesar Cielo as an ambassador, the campaign conveyed a powerful message about how collaboration and mutual support are essential both in sports and finance.

The campaign "Cuidar faz bem, reconhecer o valor, também" was developed for the Regional Nursing Council of Rio Grande do Sul (Coren-RS) with the goal of valuing and recognizing the importance of nursing professionals. Through advertisements, a commercial, posters, and email marketing, the initiative highlighted the competence and dedication of these professionals, emphasizing their crucial role in the protection and care of patients' lives.

For Mother’s Day, Rua da Praia Shopping launched the campaign “Sou o Rua da melhor mãe do mundo”, designed to transform love into a cinematic experience. Shoppers who spent over $250 were invited to record a professional video tribute in a fully equipped studio set up inside the mall. Each film was edited and delivered on a branded USB drive, creating a lasting memory. The campaign was promoted through a multichannel strategy including digital, billboards, bus media and print, reinforcing Rua da Praia Shopping as not just a retail hub but a destination that creates emotional connections and unique experiences.

As Art Director, I was responsible for the overall creative direction of the campaign. My role included concept development, visual identity design, supervising the photo shoot, ensuring brand consistency across all media placements and crafting a strong emotional appeal that resonated with the target audience.