Campaign Challenges
The primary challenge was to effectively communicate the essence and benefits of the cooperative model in an engaging and understandable way for a diverse audience. It was crucial to highlight the difference between Unicred and traditional financial institutions, emphasizing close relationships, personalized service, and collective growth. Another challenge was to integrate Cesar Cielo, a renowned athlete, in a way that his image of success and collaboration perfectly aligned with Unicred's values and mission.
Campaign Results
The campaign achieved impressive results, significantly increasing Unicred's visibility and positive perception. The advertising pieces, including print ads, films, posters, and email marketing, reached a wide audience, leading to a considerable increase in new members. The association with Cesar Cielo reinforced the message of cooperation and success, creating an emotional connection with the target audience. As a result, Unicred consolidated its position as one of the largest and most respected cooperative financial institutions in Brazil, promoting the personal and professional growth of its members.
