The primary objective of Thony's rebranding campaign was to reposition the brand in the market, emphasizing its mission to provide a pleasant and efficient shopping experience, from small repairs to large construction projects. With the new positioning, we aimed to reflect these qualities in a new visual identity that was light, human, and conveyed trust and seriousness. The slogan "A New Home Every Day" was a central element in the redefinition of the brand, highlighting the continuous transformation that Thony offers its customers.

The primary objective of the Quentes & Boas branding campaign was to visually and strategically standardize Maria do Céu Carneiro’s roasted chestnut business. Inspired by the traditional vendor’s call, "Quentes e boas, quentinhas..." (Hot and good, nice and hot...), we aimed to create a cohesive visual identity and marketing strategies that evoke the nostalgia of autumn and the tradition of roasted chestnuts in Portuguese streets.